| ID: | 52690 |
|---|---|
| Country: | Philippines |
| Title: | Philippines- Rural Microenterprise Promotion Programme (RuMEPP) - June 2017 |
| Description: |
Zita Degay is a coffee farmer who lived a rags-to-riches story thanks to IFAD. She lives in a village near Tabuk City, in the northern Philippines’ Cordillera Administrative Region, where she used to sell green coffee beans to Nestlé for about US$0.02 per kilo. IFAD, through its Rural Microenterprise Promotion Programme (RuMEPP), facilitated a micro-loan to Zita from a microfinance institution. Zita invested it in buying and processing civet coffee, an expensive and highly in demand variety of coffee. RuMEPP then supported Zita financially to attend a trade fair in Manila, where she attracted new buyers, and she has since continuously reinvested her profits to expand her operation further and further: she has been able to expand her coffee plantation, build her own processing centre and equip it with new machinery, such as roasters, grinders, coffee makers and sealers. From being a one-person business when she started, she now employs up to 50 people at a time during the peak production season, including students, housewives and senior citizens from the area. Building on the experiences of the Rural Microenterprise Finance Project (RMFP), RuMEPP targeted the poorest 19 provinces in five poor regions in the country, focusing on areas with the highest potential for enterprise development. Among these 19 provinces were Abra, Ifugao and Kalinga in the Cordillera Administrative Region. RuMEPP aimed to raise the incomes and improve the livelihoods of poor rural people by providing them with loans and other financial services and business development services, such as capacity-building, market linkages and product development. It worked with microentrepreneurs and other poor people involved in microenterprises, including women, young people and indigenous peoples in rural areas. Although RuMEPP focused on the formation and expansion of microenterprises at the lower and poorer end of the scale of assets, it also included larger microenterprises, which were and are an important source of employment. The project directly benefited about 200,000 households. Find out more about Zita’s story and RuMEPP at http://bit.ly/2ACH1li. |
| Size: | 7.97 MB; 5760 x 3840 pixels; 488 x 325 mm (print at 300 DPI); 1524 x 1016 mm (screen at 96 DPI); |
| Show more details: | Irshad Khan |
| Copyright: | © IFAD/Irshad Khan |
| Categories: | none |
| URL: | www.ifad.org |
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