| ID: | 52694 |
|---|---|
| Country: | Philippines |
| Title: | Philippines- Rural Microenterprise Promotion Programme (RuMEPP) - June 2017 |
| Description: |
Brienda Gup-ad was already a committed entrepreneur a long time before she became a beneficiary of IFAD’s Rural Microenterprise Promotion Programme (RuMEPP). As a child, she recalls her mother making wine at home, and decided she wanted to follow in her footsteps. She worked abroad to raise capital and then launched her business back home in Tabuk City, in the north of the Philippines. RuMEPP helped her design new packaging and covered her expenses to attend a trade fair in Manila, which helped launch her business on a whole new level. She now has clients across the country, and is using her profits to expand both her house and her processing area, to meet her booming demand. Building on the experiences of the Rural Microenterprise Finance Project (RMFP), RuMEPP targeted the poorest 19 provinces in five poor regions in the country, focusing on areas with the highest potential for enterprise development. Among these 19 provinces were Abra, Ifugao and Kalinga in the Cordillera Administrative Region. RuMEPP aimed to raise the incomes and improve the livelihoods of poor rural people by providing them with loans and other financial services and business development services, such as capacity-building, market linkages and product development. It worked with microentrepreneurs and other poor people involved in microenterprises, including women, young people and indigenous peoples in rural areas. Although RuMEPP focused on the formation and expansion of microenterprises at the lower and poorer end of the scale of assets, it also included larger microenterprises, which were and are an important source of employment. The project directly benefited about 200,000 households. Find out more about Brienda’s story and RuMEPP at http://bit.ly/2ACH1li. |
| Size: | 12.80 MB; 5760 x 3840 pixels; 488 x 325 mm (print at 300 DPI); 1524 x 1016 mm (screen at 96 DPI); |
| Show more details: | Irshad Khan |
| Copyright: | © IFAD/Irshad Khan |
| Categories: | none |
| URL: | www.ifad.org |
Loading...
Loading...