|Title:||Philippines- Rural Microenterprise Promotion Programme (RuMEPP) - June 2017|
Roxanne Tauro is a shopkeeper with an artistic side from Bangued, in the Cordillera Administrative Region in the north of the Philippines. She used to make arts and crafts as a hobby, until one day she went to the Department of Trade and Industry (DTI) to ask for help in marketing her works. IFAD’s Rural Microenterprise Promotion Programme (RuMEPP) invited her to attend a local trade fair where she could show and sell her works and to take part in a training session on making bags and flowers with corn husk. After that, she got creative and innovated, coming up with new designs for bags, dolls, flowers, corsage, stuffed animals, small play houses, and more. DTI called again, providing her with RuMEPP financial support to pay for travel, board and lodging so that she could attend another trade fair all the way over in Manila, where her crafts were a success. Back home in Bangued, Roxanne’s business is doing beautifully: although she still attends local trade fairs and sells her products to local stores and Pasalubong centres, she now sells directly to the public and has also cornered the corsage market during graduation time – most of the schools now order from her exclusively. Since she can’t keep up with so much demand on her own, she now contracts students to carry out the most volume-intensive tasks and pays them according to their output, which also helps the students to support themselves during their education.
Building on the experiences of the Rural Microenterprise Finance Project (RMFP), RuMEPP targeted the poorest 19 provinces in five poor regions in the country, focusing on areas with the highest potential for enterprise development. Among these 19 provinces were Abra, Ifugao and Kalinga in the Cordillera Administrative Region. RuMEPP aimed to raise the incomes and improve the livelihoods of poor rural people by providing them with loans and other financial services and business development services, such as capacity-building, market linkages and product development. It worked with microentrepreneurs and other poor people involved in microenterprises, including women, young people and indigenous peoples in rural areas. Although RuMEPP focused on the formation and expansion of microenterprises at the lower and poorer end of the scale of assets, it also included larger microenterprises, which were and are an important source of employment. The project directly benefited about 200,000 households. Find out more about the story of Roxanne and RuMEPP at http://bit.ly/2ACH1li.
|Size:||9.74 MB; 5311 x 3541 pixels; 450 x 300 mm (print at 300 DPI); 1405 x 937 mm (screen at 96 DPI);|
|Copyright:||© IFAD/Irshad Khan|
|Categories:||New from Asia and the Pacific|