Jordan - Rural Economic Growth and Employment Project (REGEP) – March 2023
One of the women working in Asmaa Weshah gluten free business, Asmaa is 45 years with 4 children, from Al Salt city in Al Balqa region in Jordan, Asmaa is a nutritionist who suffers from gluten intolerance. she started a gluten-free products project in 2016. Later she obtained an innovation grant through (REGEP) project, which helped her to upgrade the equipment needed to expand her project and produce more products. Now she has more than 18 gluten-free products, including jams, makdous, olives, thyme. She delivers to all of Jordan through her online shop and to bazaars and other supermarkets.
" When I searched in the market for gluten-free products, I didn't find many and what I found was expensive, and that's why I started my project, which doesn't only help me but many others. Now my workforce is 5 women with a full-time job and 10 others part-time, not only Jordanians but also Syrians and Egyptians." Asmaa Says
Rural Economic Growth and Employment Project (REGEP) focus on rural areas of the Governorates of Ajloun, Jerash, Balqa, Madaba and Mafraq. In line with the Government's Poverty Reduction Strategy 2013-2020, the project targets rural households below the poverty line, and vulnerable rural households above the poverty who are at high risk of falling into poverty. The project's goal is the reduction of poverty, vulnerability and inequality in rural areas through the creation of productive employment and income-generating opportunities for the rural poor and vulnerable, especially youth and women. while the project total cost is 39.17 million US$, IFAD is financing 24.54 million US$
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